Kampagnen · 26.02.2013
Yoga School gives away free yoga class in Amsterdam
People in Amsterdam are calming down with the new advertisement of Lotte Yoga School by one of the art directors of KesselsKramer. It demonstrates the basics of yoga on a peaceful green canvas. Because without knowing you practice yoga every minute of the day. By being conscious of breathing in and out you're already improving the balance of body and mind. And that's exactly what this new campaign of Lotte Yoga School does.
Lean and green
The color green has been carefully selected. Because green is in the middle of the color spectrum, it's known for its relaxing powers. So by spending only a few seconds on this advertisement you're already letting go of tension in your body. Just give it a try.
Lotte peacefully advises to follow up on this free class by booking the next one on www.lotteyogaschool.com.
Credits:
Agency: KesselsKramer
Concept: Bart Eysink Smeets
Sender:
KesselsKramer
Amsterdam
www.kesselskramer.com