Viral Campaign for Artis, Amsterdams Royal Zoo.

It's a campaign for Artis, Amsterdams Royal Zoo announcing the baby boom they have this spring/summer.

Amsterdam, 2011-06-29 - Featuring baby gorillas, baby elephants, infant giraffes, tiny sea lions, adorable little pinguins and newly hatched parrots. 

All of them are portrayed life size, in stickers that take you back to the colourful farm animals on the windows of your father's car. They are placed in big posters (image below). Since the stickers can be removed and reused elsewhere, it is the first outdoor campaign that can physically go viral.

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Images (click for a larger view)

And that's what happens: they quickly spread throughout Amsterdam.

https://www.facebook.com/media/set/?set=a.235283396488381.80391.136210816395640

 

Aussender:
Pepijn
www.dawn.nl